AROXA

AROXA™ provides more than 250 certified flavour standards which can be used to test the aptitude of potential new tasters; develop the skills they need; and assess their day to day performance in routine tasting.

We supply a range of 56 certified beer flavour standards, 27 certified cider flavour standards, 30 certified wine flavour standards, 25 certified water flavour standards, 25 certified soft drink flavour standards, and 62 certified multi-purpose flavour standards, together with an extensive range of flavour standard kits. These can be used to generate positive notes, off-flavours and taints in your products, with no need for laboratory equipment or special expertise.

Our Discovery™ range of flavours provides you with an opportunity to contribute to and shape our product development programme, fast-tracking the most useful flavour standards and tailoring them to the needs of your industry sector.

Water flavour standard being added to water prior to evaluation by a professional taste panel

All certified flavour standards comprise food-grade materials which are safe to smell and taste. Each flavour is treated to remove sensory impurities prior to being nano-encapsulated to impart long-term stability.

Each AROXA flavour standard is supplied with an information sheet which gives details concerning the assessment of the flavour note, its flavour threshold, the distribution of threshold values among assessors, the origins of the flavour and its importance to the product.

The concept of utilizing highly pure nano-encapsulated flavours to develop tasters’ skills was first developed by Cara Technology founder Dr Bill Simpson in 1992 while working at the Brewing Research Foundation in England.

Seeing the commercial potential in his invention Bill resigned from his job leading a team of 16 researchers to bring the idea to life and make it available to beverage manufacturers. He founded Cara Technology Limited in 1995 with the aim of building on the work he had done at the Brewing Research Foundation. And in late 1996, with a range of 15 flavour standards for beer, and trial samples ready for evaluation by major brewing companies, he founded FlavorActiV Limited as a sales and marketing vehicle for these innovative materials.